About
Photo by: Brittany Carmichael for Toronto Life
“A lot of people believe we only find one true love in our lives. But what they don’t realize is that we can have several lives. ”
Tania synthesizes complex material in a manner that is palatable to lay readers. She is a creative medical copywriter & editor with regulatory experience and a devoted interest to health, brain plasticity & medical innovation.
As a senior medical copywriter at GSW powered by Syneos Health, her work focused on creative branded and unbranded campaigns for healthcare, patient and consumer audiences in the Canadian market. Internal cultural highlights included leading our office's National Day for Truth and Reconciliation activities for two years, along with contributing to a religious diversity understanding series. At Klick Health!, she worked with graphic designers and strategists on mainly global and U.S.-based medical marketing projects.
At Medcan, she was the in-house content creator for 4+ years where she covered the breadth and depth of Medcan’s health services (Eat Move Think) ranging from child health to aging well, psychology, physiotherapy, oncology, nutrition and physical fitness. Her work included producing regular webinars, a monthly external newsletter, working with both corporate and private clients as well as documenting on-the-ground medical and health equity efforts in rural Kenya.
Her destination pieces in Canadian Running Magazine include reports from Jerusalem, the West Bank and New Zealand, while her runner and club profiles cover inspiring stories (rising from addiction, homelessness, illness) that showcase resilience, post-traumatic growth and a shared sense of belonging.
She is a married smum of two and loves going on hikes with her huskie.
See more background below.
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An educational and practical background in print, radio and photojournalism equipped her with skills to take her curiosity and enterprising spirit to both public and private organizations in healthcare and media in the U.S. and Canada. As a student in New York, she wrote and shot for the Brooklyn Paper and The New York Times. She worked at Bloomberg News in NYC just before and during the financial crisis of 2008-2009. And then had stints in Toronto at CBC and CTV News as a national newswriter and segment producer.
A hobby of participating in races and triathlons led to regular feature articles and photography contributions in Canadian Running and Triathlon Magazines. Other articles on food, culture, travel and health were featured in USA Today, Hello! Magazine and The Forward, among other publications.
An interest in mental health and well-being has been a common thread throughout her many chapters. Her master’s thesis in NYC focused on the journeys of physicians in The Bronx treating and working with uninsured patients, including many patients with “Metabolic Syndrome X”. For four years, she was the in-house content creator at Medcan, covering a wide range of health topics including preventive health, psychological well being and depression. She also led internal communications at Mount Sinai Hospital and produced ER-doc approved content for new parents via AboutKidsHealth.ca, an educational website for caregivers run by Sick Kids in Toronto.
Tania taught meditation and gentle yoga from 2016-2019, including classes for members of the military affected by PTSD at the Family Military Centre in North York, Toronto.Past creative clients included Visual.ly, Movember, DELL, the ADAO, HouseCanary.com, Grafly, Enigma, the Hospital for Sick Children, Mount Sinai Hospital and The After-School Corporation of NYC. She worked with talented graphic designers to help make info accessible and looking good.
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Columbia University, Graduate School of Journalism, Master’s of Science (2007)
Storynomics + Storycorps (Manhattan) Workshop Story-driven marketing in the post-advertising world Professional Training (2018)
Mini Med School, University of Toronto (2005)
Western Law School — 1 year (2003)
Queen’s University, Political Studies, Honours, B.A. (2002)
Global Health and Human Rights, Stanford University, MOOC (2014)
200-hour Yoga Teacher Training Certificate, Octopus Garden Holistic Yoga Centre (2015) and other yoga-based training certificates including mindfulness meditation, restorative yoga training and Prison Yoga Project Foundational Training: Yoga Through the Lens of Trauma and Incarceration
“We both created content for Canada’s largest corporate wellness company and Tania worked for my content marketing agency that specializes in creating content for corporations in regulated industries. (...) She has always handed in work on time and exceeded the quality I requested. (...) She takes initiative on projects and does what’s required to see projects through to completion no matter the obstacle (...) I’ve used Tania as a ghost writer on projects and she is able to use her imagination to write from the client’s point of view, which is tricky and requires a lot of intelligence to be able to do. (...) Tania is likable, easy to get along with and forms strong bonds with her coworkers. ”
“A quick study and highly self sufficient. Tania was one of the few copywriters that I have worked with that not only quickly adopted but also owned, the scoring process for email subject lines and preheaders in order to mitigate spam and junk folders. Focused on desired outcomes, Tania wrote for engagement and results. I was excited to see her move on but surely miss her skill set! ”
“In my short time working with Tania, I saw her apply her strong editing skills to multiple projects across 2 disease state areas. She has a solid scientific foundation and is able to learn, and adapt to different processes quickly. This made her a great asset to my team. ”
“Tania is a dedicated, energetic and creative writer and editor, very passionate about the health and wellness space. She collaborates to find interesting story angles that keep her readers and viewers engaged and is not afraid to dig deeper and ask the hard questions. Having worked with her on some articles as well as webinars, she ensures that topics are relevant, speakers are engaging and delivery is approachable. Her positivity and smile make her a delight to work with.”
Beginner surfer, Montauk, LI, 2009